Search became a conversation.
Buyers no longer click ten blue links. They ask one question and act on one answer. Being rankable is table stakes; being quotable is the new distribution.
Metaplaxio exists because growth work gets split across disconnected teams. We keep web development, search visibility, and paid media in one conversation, with a clear scope and honest reporting.
A dev agency ships a fast site, but nobody instruments the conversion events. An SEO team earns rankings, but the pages were built for a 2019 search result. A media agency scales spend into a checkout that takes four seconds to load.
Each vendor hits their own KPI. The business still loses the customer. We started Metaplaxio to remove the handoffs — and the excuses that come with them.
See how the three services connectFast pages, no conversion tracking
Budget leaks invisibly
Rankings, but no AI citations
Zero-click demand missed
Spend scales into a slow funnel
CAC rises with volume
These are not wall posters. They decide how we scope work, what we refuse to ship, and how we report results.
Buyers no longer click ten blue links. They ask one question and act on one answer. Being rankable is table stakes; being quotable is the new distribution.
A landing page is not “done” when it looks right. It is done when it loads in under a second, tracks correctly, and survives a paid traffic spike without leaking budget.
Pixels are advisory. Server-side events, CRM offline conversions, and reconciled revenue are the source of truth. We build the plumbing before we scale the spend.
Every page is either helping a model understand your business or confusing it. We treat content, schema, and internal links as one system, not a publishing calendar.
You retain ownership of your ad accounts, analytics, and data. Website handover terms are confirmed in the project agreement. If you leave, the work should still be usable.
We staff engagements with people who have shipped the work, not account managers relaying it. The pod that scopes your problem is the pod that builds the fix.
Every engagement is staffed with the people who do the work. No handoff to a junior delivery team after the pitch.
Platform metrics are leading indicators, not outcomes. Where an engagement includes measurement, we agree the north-star metric up front and report against the data you can actually access.
See the selected work| What we measure | Why it matters | Where it lives |
|---|---|---|
| Incremental pipeline | The only metric that survives a CFO review | CRM + offline conversions |
| Blended CAC / ROAS | Prevents channel-level self-congratulation | Warehouse model |
| AI citation share | Early demand signal before the click | Prompt tracker |
| Core Web Vitals | Sets Quality Score and bounce rate | RUM + Lighthouse CI |
| Assisted conversions | Captures the zero-click research phase | GA4 + BigQuery |
We do our best work with teams that treat growth as an operating system, not a series of campaigns. Here is the honest split.
A first conversation with the people who would do the work. We will tell you what we would do first and whether we are the right fit — even if you never hire us.