A clear scope before anything is built.
We keep the process simple: understand the constraint, confirm the requirements, put the scope and price in writing, then do the work and report on it honestly.
- Stages
- 4
- Scope & proposal
- Written
- Response time
- 1 business day
- Accounts & data
- You own
Four stages, with a checkpoint at each one.
No silent scope creep and no surprises on the invoice. If something changes, it is discussed before it is added.
Discovery
We discuss the business, the goal, the current setup, and the budget. If the brief is unclear, we ask questions before recommending anything.
Requirements review
We review the website, search presence, tracking, and the work already in progress. The point is to understand the constraint, not to sell the largest package.
Written proposal
You receive a scope, deliverables, timeline, price, revision limits, and payment terms. Nothing starts until the scope is approved.
Delivery & review
We do the agreed work, report on what was delivered, and review what the data shows. New scope is quoted before it is added.
What we need from you — and what you can expect.
Good work depends on clear input. We will be direct about what is missing and what it will take to move forward.
What we need from you
- A clear goal and a definition of what success would look like
- Access to the website, analytics, ad accounts, or code where relevant
- A person who can approve scope, copy, and changes
- Existing brand assets and content, or a budget to produce them
- A budget range that matches the scope being discussed
- A realistic timeline for review and feedback
What you can expect
- A written scope, timeline, and price before work begins
- A named owner for the work and a defined communication cadence
- Access to your own accounts, code, and data
- Honest reporting on what was delivered and what the data shows
- A clear boundary between agency fees and third-party costs
- No guaranteed rankings, citations, ROAS, leads, or revenue
What this process will not do.
A clear process reduces surprises. It does not remove the uncertainty that comes with search, advertising, or software.
- Guarantee a #1 ranking or a specific number of AI citations
- Promise a fixed ROAS, CPA, lead volume, or revenue result
- Publish metrics we cannot verify or attribute
- Hide agency fees inside media spend
- Hold your accounts, code, or data hostage
- Pretend an unfinished project is complete
Questions before we start.
The practical details people ask before approving a scope.
How do we start?
Is the first conversation a commitment to purchase?
How long does a project take?
What happens if the requirements change?
Do we own the code, accounts, and data?
Do you guarantee results?
Tell us what you’re planning.
Share your goals, current setup, and budget range. We’ll recommend the right service and send a written proposal with a clear scope and price.
